In Australia, gambling operators began to spend significantly more funds for advertising in print media, street advertising, and advertising of gambling in cinema. This is evidenced by STANDARD MEDIA INDEX.
According to the managing director of SMI Anz Jane Ratcliffe, more stringent restrictions on advertising of gambling on television and on the Internet were introduced in Australia. After that, the operators did focus on advertising gambling on other sites. Until July 2018, operators spent 26 percent on advertising (about 140 million dollars), and on July 2008, income from the sale of advertising platforms increased by 30 percent. Now emphasis is on advertising gambling in print media (+ 121%), on the streets (+ 60%) and in the cinema (+ 84%).
“In the first half of 2018, advertising campaigns operators of gambling were supported by a number of significant sports competitions, as well as a great strengthening of competition in this sector,” said Jane Ratcliffe.
Recall, in Australia, a ban on the display of advertising of gambling during the live broadcasts of sports, which are broadcast from 05:00 to 20:30. The same ban is also valid for rates in online casinos. On such a step, the Government of Australia went to protect the rights of minors.