Pragmatic Play signed an agreement with BetPlay, one of the key operators in Colombia. Within the framework of the new partnership, the Colombian operator will receive the entire set of Pragmatic Play slots, including Wolf Gold, the recent hit of the Hand of Midas and the John Hunter series.
BetPlay is the Corredor Empresarial Gaming Unit, the National Lottery Operator, which is one of the first to enter the Adjustable Online Space in Colombia. This agreement is a strategic step in terms of expansion of Pragmatic Play in Latin America after the debut of its continental hub last year, since BetPlay is one of the market leaders in the regulated country, as well as the main sponsor of the National Football League.
Viktor Arias, Vice President Pragmatic Play in Latin America, said:
“Despite the relative youth of the Columbia game market, it is rapidly developing and occupies a key place in our strategy in the region. Thus, the signing of a contract with such a major player like BetPlay is a fantastic news for us “.
Herman Segura, manager Corredor Empresarial, said:
“Pragmatic play reputation on the world market is at the same level with the best, and cooperation with such companies is very important for us. Colombian players, like everyone else, strive for the highest quality of their games, and this is exactly what they get from the partnership with Pragmatic Play “.